Custom CRM development company and custom CRM development services with prices up front
A custom CRM development company should tell you what your CRM costs before the first meeting. In our estimate model, a first version CRM for one sales team costs $36,500 to $48,500 and takes 7 to 10 weeks, a sales CRM for several teams costs $66,500 to $94,000, and a custom layer on top of the CRM you already pay for starts at $18,500. You pick the features and see your own range in about a minute, then pay stage by stage.
No call, no card, no email needed to see your estimate.
Web app
Hours per feature
Typical range
$40,000 to $120,000
Custom CRM systems we build, with model prices
Every row is a result of the same model you can run yourself, at $89 per hour of team time, with design, QA and project management included. The industry rows show how the price moves when the CRM has to follow a specific way of selling.
- First version CRM for one sales team
- Main featuresAccounts, roles, contact and deal search, email logging, reports
- Hours412 to 545
- Cost$36,500 to $48,500
- Timeline7 to 10 weeks
- Real estate or brokerage CRM
- Main featuresAgents and teams, listing and contact search, showing calendar, email, pipeline dashboard, one MLS or listings feed
- Hours737 to 1,032
- Cost$65,500 to $92,000
- Timeline9 to 12 weeks
- Insurance agency CRM
- Main featuresPolicy and client records, document uploads, renewal reports, dashboard, carrier and accounting connections
- Hours696 to 986
- Cost$62,000 to $88,000
- Timeline8 to 11 weeks
- Recruiting CRM for a staffing firm
- Main featuresRecruiter teams, candidate search, resume uploads, interview calendar, email, placement reports
- Hours684 to 905
- Cost$61,000 to $80,500
- Timeline8 to 11 weeks
- B2B wholesale CRM with ordering
- Main featuresSales teams, account search, quotes and invoices, admin panel, dashboard, ERP connection
- Hours754 to 1,067
- Cost$67,000 to $95,000
- Timeline9 to 12 weeks
- Partner or dealer portal on your CRM
- Main featuresPartner logins, deal registration, file sharing, messaging, dashboard, sync with your CRM
- Hours690 to 940
- Cost$61,500 to $83,500
- Timeline8 to 11 weeks
- AI assistant on your CRM data
- Main featuresDrafts follow-ups, summarizes accounts, searches notes, reports, connected to your CRM
- Hours278 to 464
- Cost$24,500 to $41,500
- Timeline5 to 8 weeks
- Migration and sync between CRM and another system
- Main featuresData mapping, sync rules, reconciliation report
- Hours162 to 290
- Cost$14,500 to $26,000
- Timeline3 to 5 weeks
| What gets built | Main features | Hours | Cost | Timeline |
|---|---|---|---|---|
| First version CRM for one sales team | Accounts, roles, contact and deal search, email logging, reports | 412 to 545 | $36,500 to $48,500 | 7 to 10 weeks |
| Real estate or brokerage CRM | Agents and teams, listing and contact search, showing calendar, email, pipeline dashboard, one MLS or listings feed | 737 to 1,032 | $65,500 to $92,000 | 9 to 12 weeks |
| Insurance agency CRM | Policy and client records, document uploads, renewal reports, dashboard, carrier and accounting connections | 696 to 986 | $62,000 to $88,000 | 8 to 11 weeks |
| Recruiting CRM for a staffing firm | Recruiter teams, candidate search, resume uploads, interview calendar, email, placement reports | 684 to 905 | $61,000 to $80,500 | 8 to 11 weeks |
| B2B wholesale CRM with ordering | Sales teams, account search, quotes and invoices, admin panel, dashboard, ERP connection | 754 to 1,067 | $67,000 to $95,000 | 9 to 12 weeks |
| Partner or dealer portal on your CRM | Partner logins, deal registration, file sharing, messaging, dashboard, sync with your CRM | 690 to 940 | $61,500 to $83,500 | 8 to 11 weeks |
| AI assistant on your CRM data | Drafts follow-ups, summarizes accounts, searches notes, reports, connected to your CRM | 278 to 464 | $24,500 to $41,500 | 5 to 8 weeks |
| Migration and sync between CRM and another system | Data mapping, sync rules, reconciliation report | 162 to 290 | $14,500 to $26,000 | 3 to 5 weeks |
These are model results for the features listed, not quotes. Discovery confirms the scope and fixes the price of each later stage before you pay for it. The feature by feature breakdown is in our guide to custom CRM development cost.
Why companies hire us to build a custom CRM
Most teams that look for custom CRM development services already have a CRM. The problem is fit. Reps keep a second spreadsheet because the deal stages do not match how you sell, managers export to Excel every Friday, and the CRM never talks to the ERP or the billing system, so someone retypes every closed deal. A custom build, or a custom layer on what you have, removes that work.
- 01 Price before commitment. You see hours, team size, timeline and cost per feature before any call.
- 02 Stage payments. Discovery costs 10 percent of the estimate, at least $1,900. Design, build sprints and launch are each paid before they start, and you can stop after any of them.
- 03 No per-seat bill. A custom CRM has no license fee per user, so adding 40 reps costs hosting, not another $175 a head every month.
- 04 Integrations priced one by one. Each connection to an ERP, accounting system, phone system, email provider or listings feed is its own line, 16 to 48 hours.
- 05 Your code and your data. Everything is built in your repository and cloud account, and the rights transfer to you as each stage is paid.
Custom CRM development services we cover
- 01 New CRM builds. Data model, records, pipelines and screens designed around your sales process instead of a vendor's default objects.
- 02 Custom layers on Salesforce, HubSpot or another CRM. Dashboards, reports, approval flows and internal tools that read and write through the vendor's API.
- 03 Customer and partner portals. Logins for customers, dealers or brokers, with deal registration, documents and messaging tied to CRM records.
- 04 Field sales apps. Cross-platform mobile apps for reps on the road, with maps, offline mode and visit notes.
- 05 Integrations and migration. Two way sync with your ERP, accounting software, phone system and marketing tools, plus migration from spreadsheets or an old CRM.
- 06 AI on CRM data. Follow-up drafts, account summaries and search across notes and emails through our AI development work.
How a custom CRM project runs
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01
Run the estimate. Pick the project type, the CRM features and the systems to connect, and see the range in about a minute.
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02
Discovery and scope, about one week. We sit with your reps and managers, map the pipeline stages, records and permissions, review a sample export of your current data, and fix the price of each later stage.
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03
Design, about two weeks. Screens for every role in scope, built for the way reps actually log calls and move deals, unless you bring your own designs.
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04
Build in two week sprints. You click through a live build at the end of every sprint and can reorder the backlog between sprints.
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05
Launch and migration. Production release, data import, a short training session for your team and the code in your account.
Who buys custom CRM development from us
- 01 Sales teams of 15 to 200 people whose per-seat CRM bill keeps growing while reps still work around the system.
- 02 Real estate brokerages, insurance agencies, staffing firms and wholesalers whose sales process does not fit generic deal stages.
- 03 Companies that sell through dealers, brokers or partners and need a portal tied to the same records.
- 04 Software companies that need CRM features inside their own product for their customers, often built with our SaaS development team.
- 05 Operations leads who already run custom software and want sales data in the same place.
Custom CRM, Salesforce or HubSpot, or a custom layer
- Fit to your process
- Custom CRMBuilt around it
- Salesforce or HubSpot as isYou adapt to the vendor's objects
- Vendor CRM plus custom layerVendor core, custom where it breaks
- Upfront cost
- Custom CRM$36,500 to $95,000 in our model
- Salesforce or HubSpot as isSetup and onboarding fees
- Vendor CRM plus custom layer$18,500 to $34,000 in our model
- Ongoing cost
- Custom CRMHosting plus optional maintenance from $990 a month
- Salesforce or HubSpot as isPer user per month, grows with headcount
- Vendor CRM plus custom layerBoth, smaller custom part
- Time to first use
- Custom CRM7 to 12 weeks
- Salesforce or HubSpot as isDays to weeks
- Vendor CRM plus custom layer4 to 7 weeks
- Who owns the code
- Custom CRMYou
- Salesforce or HubSpot as isThe vendor
- Vendor CRM plus custom layerYou own the custom part
- Best for
- Custom CRMLarge teams, unusual processes, CRM inside your product
- Salesforce or HubSpot as isStandard B2B sales, small teams, fast start
- Vendor CRM plus custom layerMost mid-size teams already on a CRM
| Custom CRM | Salesforce or HubSpot as is | Vendor CRM plus custom layer | |
|---|---|---|---|
| Fit to your process | Built around it | You adapt to the vendor's objects | Vendor core, custom where it breaks |
| Upfront cost | $36,500 to $95,000 in our model | Setup and onboarding fees | $18,500 to $34,000 in our model |
| Ongoing cost | Hosting plus optional maintenance from $990 a month | Per user per month, grows with headcount | Both, smaller custom part |
| Time to first use | 7 to 12 weeks | Days to weeks | 4 to 7 weeks |
| Who owns the code | You | The vendor | You own the custom part |
| Best for | Large teams, unusual processes, CRM inside your product | Standard B2B sales, small teams, fast start | Most mid-size teams already on a CRM |
Be honest about where you are. A team of 20 with a standard sales process will spend less on HubSpot over three years than on a custom build, and it can start next week. A custom CRM wins when the user count makes seat pricing the biggest line, when admins spend every quarter forcing the vendor to fit, or when the CRM is part of what you sell. The three year numbers are in the custom CRM development cost guide.
Questions buyers ask a custom CRM development company
In our model, a first version custom CRM for one sales team costs $36,500 to $48,500. A sales CRM for several teams with a dashboard, admin panel and an ERP connection costs $66,500 to $95,000. A custom layer on an existing CRM costs $18,500 to $34,000. Your own features set your own range in the estimate.
A first version takes 7 to 10 weeks of build after a one week Discovery. A full sales CRM for several teams takes 9 to 12 weeks, and a partner portal or field sales app adds 8 to 11 weeks with its own team. Migration from a messy old CRM is the usual reason a schedule grows.
Use Salesforce or HubSpot when your process is standard, your team is small and you need it running now. Build a custom CRM when per-seat fees at your headcount exceed the cost of owning the code, when the vendor needs constant admin work to fit, or when customers will use the CRM inside your product.
Yes. We build dashboards, reports, approval flows, portals and integrations that work through the HubSpot or Salesforce API, so your team keeps the CRM they know. In our model a dashboard, reports and two integrations cost $18,500 to $34,000 and take 4 to 7 weeks.
Yes. We review a sample export during Discovery, map every field to the new data model and size the migration as its own line. We usually suggest moving only the records people still open and archiving years of closed deals as an export.
You do. The CRM is built in your repository and cloud account, and the rights to each stage transfer to you when that stage is paid. You can take maintenance in-house or move it to another team at any time.
Price your custom CRM before your next sales meeting
Pick the records, roles, screens and systems your CRM has to handle, and see the hours, team, timeline and cost in about a minute.